The American passion for trucks and pickups goes back many decades and when Toyota introduced the Tacoma - in 1999 a compact truck for the masses - onto the market they were clearly looking to revive this passion with a well thought-out and very impressive vehicle.
They were right, of course, for within a short time the Toyota Tacoma had become the best selling truck in America, and remains such to this day. It is interesting to note that it approached the traditional market leader, the Ford Ranger, gradually, matching it for sales in 2004, but once into the lead streaked away and now has the market sector covered by a very wide margin indeed. Part of this must be down to the variety of models in the range - the Tacoma is offered with a selection of cab sizes and layouts and a different range of interior trim levels - and the legendary traits of reliability and quality that come with Tacoma products, plus the regular facelifts and redesigns that allow the Toyota Tacoma to remain as rugged and attractive as it was at launch.
